Surprise: People Are Excited About Apple's New iPhones

Apple will officially unveil its next-gen iPhone on Sept. 12, and it appears the iOS faithful are set to buy.

According to a contempo PCMag survey of ii,500 respondents, Apple'south upcoming iPhone release is the most anticipated telephone release of 2022. Approximately 45 per centum are anxiously pending whatever Cupertino launches, be it an iPhone 9, iPhone 11, 11, or SE 2.

Another 24 percent were most looking forward to the Milky way Annotation 9, which fabricated its debut concluding month and earned PCMag's Editors' Choice for big-screen phones.

October might be an exciting month for Android fans looking to upgrade, though. About 7 pct are belongings out for Google'south next-gen Pixel phones, 4 percentage want the LG V40, and 2 percent are eyeing the OnePlus 6T. About 3 percent are too interested in the Huawei Mate 20, which will be unveiled in London on Oct. 16, but given the Huawei'due south recent clashes with the US government over alleged spying, it's unclear if the Mate 20 volition go on sale in the United states.

Amidst respondents, 54 percent currently ain an iPhone and 27 pct have a Samsung smartphone.

When buying a telephone, meanwhile, 33 percent of respondents said the nigh important cistron is price. But mayhap that all goes out the window when faced with a shiny new smartphone. Apple'south iPhone X was the most expensive smartphone on the market when information technology launched concluding yr, but Samsung upped the ante with the Annotation nine, which starts at $999, but could ready you back every bit much as $ane,249.99 for 512GB.

Some other 26 percent consider make before forking over the credit bill of fare; operating system is besides a consideration for xix percent of people. About ix per centum factor battery life into their decision.

About Chloe Albanesius

Chloe Albanesius

Chloe has led PCMag's news coverage for more than than 10 years, editing and writing stories about the innovations that take shaped the terminal decade and the companies behind them. She too oversees the site's how-to coverage. Before joining PCMag.com, Chloe was a reporter covering tech policy on Capitol Hill for The National Journal's Technology Daily and financial Information technology for Incisive Media in NYC. She's held internships at NBC'due south Meet the Press, washingtonpost.com, the Tate Gallery press office in London, Roll Call, and Congressional Quarterly. She graduated with a available'south degree in journalism from American University in Washington, D.C.